Nykaa, India’s leading omnichannel beauty and wellness shop, aims to float on the Indian stock markets to generate $500-700 million at a valuation of $4-5 billion. It began with an online presence in 2012 and expanded to include real stores in 2015. It now has over 70 locations. The firm sells 1200+ brands from across the world, has 5.5 million monthly visitors, 72% return clients, and handles 1.3 million orders every month.
The business is divided into two divisions.
1) Nykaa, which sells cosmetics and personal care items, and
2) Nykaa Fashion, which sells clothing and accessories. As of August 31, 2021, it has 80 physical stores across 40 cities in India, with three different store formats, providing an omnichannel shopping experience. Its online channel includes mobile applications, websites, and mobile sites, while its offline channel includes mobile applications, websites, and mobile sites.
| Issue Period | 28th October 2021 to 1st November 2021 |
| Finalization of Allotment | 8th November 2021 |
| Initiation of Refunds | 9th November 2021 |
| Credit of Shares | 10th November 2021 |
| Date of Listing | 11th November 2021 |
| Mandate End Date | 18th November 2021 |
Strengths:
- Strong brand and product quality
- Low-cost distribution through the online channel
Risks:
- Similar quality products can be introduced by other brands or at a lower price.
- Online distribution is very competitive with large-scale players like Amazon, Flipkart.