PRATAAP SNACKS LIMITED
According to the FS Report, Prataap Snacks Limited were one of the top six Indian snack food companies in terms of revenues in 2015, and among the fastest growing companies in the Indian organised snack market between 2010 and 2015(Source: FS Report). Based on the FS Report, the snacks market in India is estimated at approximately Rs 500 billion, and grew at a CAGR of 16% between 2011 and 2015. With increasing competition and cost pressure, there has been a gradual shift from an unorganized to organized sector across the various product segments. Prataap Snacks Limited are present in three major savoury snack food categories in India and all their products are sold under the Yellow Diamond brand.
In Fiscal 2012, the Company acquired the snack foods business of its Group Company, Prakash Snacks Private Limited, pursuant to a business transfer agreement dated September 28, 2011. Pursuant to such arrangement, they acquired the Yellow Diamond brand and the snack foods business under such brand. The have over the years leveraged their understanding of their target markets and consumer segments, product innovation capabilities, extensive distribution network, strategically located manufacturing facilities, and have focused their marketing and promotional activities to strengthen their product brands and establish the Yellow Diamond brand across India.
Their diversified product portfolio includes three categories:
Extruded Snacks: Extruded snacks are processed, reconstituted and shaped potato or cereal based snacks. Extruded snacks may be flavoured or unflavoured. It includes puffed snacks. Their Extruded Snacks products are divided into two sub-categories: (i) Shaped Extruded Snacks, which includes our Puffs, Rings and Pellets products; and (ii) Random Extruded Snacks, which includes their Chulbule product. Chulbule was introduced by Prakash Snacks in Fiscal 2006, and this business was subsequently acquired by the Company in Fiscal 2012. Rings, one of their major products in the Extruded Snacks category, was launched in Fiscal 2012. Currently, Prataap Snacks Limited sells Extruded Snacks under the Yellow Diamond brand.
Chips: Chips include fried, sliced chips / crisps made from potatoes, hummus, lentils etc. It includes flavoured and unflavoured chips, and may be standard chips, thick-cut and / or crinkle-cut. Potato Chips were introduced by the Company in Fiscal 2010. Currently, they sell Potato Chips under the Yellow Diamond brand.
Namkeen: Namkeen are a type of traditional savoury Indian snack which includes products such as moong dal, masala or fried nuts, sev and bhujia.
OBJECTS OF THE ISSUE:
1. Repayment / pre-payment, in full or part, of certain borrowings availed by the Company;
2. Funding capital expenditure requirements in relation to expansion (including through setting up of new
production lines) and modernisation of their existing manufacturing facilities at Indore and Guwahati
and their contract manufacturing facility at Bengaluru;
3. Investment in their Subsidiary, Pure N Sure, for repayment / pre-payment of certain borrowings availed
4. Marketing and brand building activities; and
5. General corporate purposes.
PROMOTERS OF THE COMPANY:
The Promoters of our Company are
Rakhi Kumat and
As on 25-Sep-2017 18:20:02 IST
|Investor type||Shares Reserved||Bids Received(NSE+BSE)||No. of times|
|Issue Period||22-Sep-2017 to 26-Sep-2017|
|Post issue Modification Period||27-Sep-2017 (10.00 A.M. to 1.00 P.M.)|
|Issue Size||Initial Public offer for Fresh Issue of Rs 2,000 million and an Offer for Sale of upto 3,005,770 Equity Shares (including anchor portion of 1,528,789 Equity Shares)|
|Issue Type||100% Book Building|
|Price Range||Rs 930 to Rs 938|
|Discount||Rs 90 to Eligible Employees only|
|Face Value||Rs 5|
|Tick Size||Re 1|
|Bid Lot||15 Equity Shares and in multiples thereof|
|Minimum Order Quantity||15 Equity Shares|
|Maximum Subscription Amount for Retail Investor||Rs. 2,00,000|
|Maximum Bid Quantity||35,85,510 Equity Shares (at the lower end of the Price Band of Rs. 930 per Equity Share)|
|IPO Market Timings||10.00 a.m. to 5.00 p.m.|
|Book Running Lead Managers||Edelweiss Financial Services Limited, JM Financial Institutional Securities Limited and Spark Capital Advisors (India) Private Limited|
|Syndicate Members||Edelweiss Securities Limited, JM Financial Services Limited and Spark Capital Advisors (India) Private Limited|
|Categories||FI, IC, MF, FII, OTH, CO, IND, NOH and EMP|
|Name of the Registrar||Karvy Computer Share Private Limited|
|Address of the Registrar||Karvy Selenium Tower B, Plot 31-32, Gachibowli, Financial District, Nanakramguda, Hyderabad ,Telangana 500 032, India|
|Contact person name number and Email id||M Murali Krishna , +91 40 6716 2222, email@example.com|
(will be updtaed after the issue is complete)
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